Sales & Merchandising
Build maximal availability and dominant visibility through actionable insights
Brandwise has years of experience in the triangle field operation between brand, consumer and retailer. Through analysis we know where, on which moment and in which way to stimulate buying behaviour of your target audience. We use shopper insights to formulate the right mix between quantitative and qualitative coverage to achieve the most effective POS-presence. Building consumer-centric availability in traditional and non-traditional retail channels and POS-visibility from shelf presence to extensive merchandising is our core approach.
Brandwise offers full service in either deploying temporary sales or merchandising boost periods or taking over the entire sales and/or merchandising operation. Our sales & merchandising forces provide efficient outsourcing opportunities and will be totally tailored to your needs. Our KPI-driven Field Sales Managers provide the right coaching of our field employees to guarantee the best result.
Actionable insights: a ROI-driven approach
A data-driven approach through actionable insights guarantees an effective field sales strategy. External data sources such as retail area household compositions, scanning data and shopper insights based on best practices are the foundation to formulate the right mix of channels and locations. Multi-dimensional insights covering store-level ROI-potential, shopper persona’s and retail performance data ensure to realize effective field planning, formulate ambitious yet realistic targets and conduct performance benchmarking.
A data-driven approach using actionable insights guarantees a effective field sales strategy
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An outsourced field sales force consists of a dedicated field force combined with full back-office support. Brandwise runs the whole sales operation including direct field management, frequent customer feedback through dedicated client service managers and tailor-made management reporting. A full outsourcing approach will enable you to reduce your structural overhead and focus on your core activities.
Are you looking for a tailor-made field sales approach to achieve a specific, unique coverage or are you in need for temporary extra capacity? Brandwise delivers flexible field sales forces following your targets. These temporary field sales forces will tactically visit a diverse set of channels. Brandwise has expertise in both retail as well as unconventional POS channels and offers an total package from advise to execution to realize the best field approach.
Merchandising can be installed in every POS in many shapes and forms. Merchandisers will ensure your product and message will stand out and grasp shopper attention. Whether it’s about shelf optimization, display placement or other POSM, the large scale Brandwise merchandising team is ready for you. We will take care to realize the right trigger at the right moment to ensure effective brand visibility at POS.
When it comes to auditing and price measurements in particular Brandwise can proudly say to be the biggest supplier in the Dutch market. For many years both retailers and consumer brands have been making use of our expertise and services. Our auditors will check product availability & presentation and conduct price measurement which will be captured in a tailor made reporting system to serve your needs.