Retail activation

Stimulate purchase behaviour and enhance the store experience through trial-focused shopper engagement

The retail universe is evolving fast as result of changing shopping behaviour, digitalization and globalization. Retailers who ensure a truly integrated on- & offline line approach are one step ahead of the game in following the consumer journey. The role of brick & mortar is therefore changing to a place where experience and added value through experts fulfils the shopper need towards physical product experiences, show rooming, advise and inspiration.

Shopper engagement: added value for both brand and retailer

Brandwise uses shopper engagement, product demonstrations, trial & tasting in and near stores to stimulate brand choice and trigger purchase through which both brands and retailer profit.  Our retail forces ensure a shop visit will remain a pleasurable experience with added value. An example is our cooking activation platform at Jumbo retail in which brands will be experienced in the right way and with the right advise & inspiration from our cooking demonstrators.