Retail activation

Retail activation

Stimulate purchase behaviour and enhance the store experience through trial-focused shopper engagement

The retail universe is evolving fast as result of changing shopping behaviour, digitalization and globalization. Retailers who ensure a truly integrated on- & offline line approach are one step ahead of the game in following the consumer journey. The role of brick & mortar is therefore changing to a place where experience and added value through experts fulfils the shopper need towards physical product experiences, show rooming, advise and inspiration.

Shopper engagement: added value for both brand and retailer

Brandwise uses shopper engagement, product demonstrations, trial & tasting in and near stores to stimulate brand choice and trigger purchase through which both brands and retailer profit.  Our retail forces ensure a shop visit will remain a pleasurable experience with added value. An example is our cooking activation platform at Jumbo retail in which brands will be experienced in the right way and with the right advise & inspiration from our cooking demonstrators.

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Stimulate purchase behaviour
and enhance the store experience
through trial-focused shopper engagement

Instore & nearstore activation

Instore & nearstore activations will provide the consumer the opportunity to experience, try or taste your product in a memorable way. Instore & nearstore activations are the perfect product trial to trigger instant purchase. With these activations you will reach your consumer at the right purchase decision moment.

POS-activation and cooking demos

Brand activation at POS will enhance the shopping experience. A personal human-to-human connection with tasting, trial or a creative brand experience will create a memorable moment that enforces consumer loyalty, creates uplift and support new product launches.

Brand store operation

Brandwise has experience in both direct and indirect retail channels. Do you need brand ambassadors to staff your Brand store or are you looking for operational and/or logistical support? Brandwise can take the complete store operation out of your hands.

For retailers

With our specialist experience in retail Brandwise offers additional services for retail organizations. Our field services provide the opportunity for retailers to create shopping experiences, fulfill merchandising services within the formula and gain insights in assortment composition and price setting vs. competitors.

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