Retail Activation

Procter & Gamble

Provide consultancy and feed account executives with field activity ideas & advise

Service:

Retail Activation

Medium:

Brandstore Operation

Branche:

Persoonlijke hygiƫne, verzorging en reinigingsmiddelen

Brand:

Procter & Gamble

  • Deliver an integrated back & front office team including one point of contact Client Service Manager, Project Management & Field Management who together ensure a holistic approach including planning, coordination, management and deployment of all field activities
  • Provide consultancy and feed account executives with field activity ideas & advise
  • Enlarge POS visibility and realize excellent field assignment execution
  • Sell-in promo-RADs (moving action displays) and build & mainitain relationships with DKW-category chefs (DKW = dry food)
  • Conduct audits and distribution & execution shelf measurements and ensure second placements where relevant
  • Conduct shelf checks and provide follow-up advise to DKW-category chefs regarding OOS vs agreed planogram
  • Apply shelf communication and conduct shelf maintenance via the merchandising team

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To the campaigns overview