Brandwise provides Dolce Gusto with the ultimate self-elected sampling experience. It includes a large-scale sampling setting in which consumers actively experience the full product portfolio to get familiar with the Dolce Gusto assortment, its distinctive taste and easiness of preparation.
The Dolce Gusto Mass Experience setting is mostly suitable for very busy locations. The design invites consumers in large groups to undergo the self-elected sampling experience. By creating a funnel set-up an organic walking routing is established in the street directing people to Dolce Gusto machine set-up.
After choosing the desired variant inspired by our brand ambassadors, consumers can go to a Dolce Gusto machine and prepare the chosen coffee themselves. Step-by-step guidance is provided through an interactive tablet with the brand ambassador as a back-up. This set-up strikes the right balance between inspiration and guidance so that consumers can ensure a personalized experience making the outcome very powerful.
Aan het eind van ieder Self Elected Sampling Proces wordt er een voucher met kortingscode uitgedeeld. Hiermee wordt maximale conversie vanuit de sampling bereikt via een limited-time offer.
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