The Dolce Gusto Mass Experience setting is mostly suitable for very busy locations. The design invites consumers in large groups to undergo the self-elected sampling experience. By creating a funnel set-up an organic walking routing is established in the street directing people to Dolce Gusto machine set-up.

After choosing the desired variant inspired by our brand ambassadors, consumers can go to a Dolce Gusto machine and prepare the chosen coffee themselves. Step-by-step guidance is provided through an interactive tablet with the brand ambassador as a back-up. This set-up strikes the right balance between inspiration and guidance so that consumers can ensure a personalized experience making the outcome very powerful.