Professional cooking demonstrations are a powerful tool to enhance the store experience and to provide brands with an interactive stage that can further be extended to a business case. It’s a dynamic activation platform which is highly appreciated by consumers, retailers and brands. The instant promotional character which direct feedback ensures a clear measurable ROI for all parties involved.
Brandwise fully deploys the Jumbo cooking demo retail platform in a way that both Jumbo HQ as well as the affiliate are fully being serviced. The fixed infrastructure established itself as a known, recognizable shop floor element in which local staff are a trusted face for both shop visitor as retailer.
Leveraging years of expertise and experience insights at store level Brandwise will provide brand guidance to the best design and deployment of the cooking demonstration. Brand & product-specific messaging will be translated to the right interaction and when needed be extended with additional means. Brandwise will use its expertise to balance additional costs vs communication effectiveness. Guiding principles for a successful cooking demo are maximal brand and store experience, concrete target group(s) connection and focus on true conversion.
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