Brandwise fully deploys the Jumbo cooking demo retail platform in a way that both Jumbo HQ as well as the affiliate are fully being serviced. The fixed infrastructure established itself as a known, recognizable shop floor element in which local staff are a trusted face for both shop visitor as retailer.

• Enrichment of shopper store experience through personal connection
• Full service to retail organization in preparation, deployment and evaluation
• Usable as independent business model within existing business operation

Leveraging years of expertise and experience insights at store level Brandwise will provide brand guidance to the best design and deployment of the cooking demonstration. Brand & product-specific messaging will be translated to the right interaction and when needed be extended with additional means. Brandwise will use its expertise to balance additional costs vs communication effectiveness. Guiding principles for a successful cooking demo are maximal brand and store experience, concrete target group(s) connection and focus on true conversion.