Sales & Merchandising
Brandwise provides Nestlé detailed insights in their position in the pet care channel. Our dedicated auditors visit nationally selected pet stores to accurately gather data which after analysis form the foundation for the pet care field marketing strategy.
The main challenge in every auditing service is to provide top quality and accuracy. Brandwise uses a mix of training, expertise and ICT infrastructure – the Quality Check and Automated Quality Check. The integrated approach in more detail:
Data Analysis & reporting
After data gathering Brandwise will conduct tailor-made analysis and reporting. All data will be cross-checked for quality through automated macro’s. In this way all information will efficiently be organized, evaluated and corrected since deviations will be detected directly by the software. The data will be presented in a comprehensive dashboard instantly highlighting key measurement insights, like % share of shelf, # OOS, # OOD, etc.
In addition to objective data gathering auditors are trained to simultaneously conduct a retailer interview. In this way qualitative insights, expectations and observations of the entrepreneur or store manager can be captured.
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