Sales & Merchandising

Jumbo compliance check

Auditing corporate identity


Sales & Merchandising


Auditing Services





Retailers require a uniform, qualitative and corporate identity implementation. It  reinforces consistency throughout the formula, is the most powerful way to communicate the retail brand and is the most effective way to achieve response to call-to-actions. It builds recognition and trustworthiness amongst consumers and instills shopper loyalty.

For a number of retailers Brandwise is the trusted partner to audit the right implementation of the corporate identity. Amongst other for Jumbo retail we conduct multiple national auditing waves:

  • Define target oriented questionnaire Compliance Points
  • Set-up mobile ICT-infrastructure for direct reporting
  • Training and field work dedicated Compliance Check Auditors
  • Deployment planning and coordination and reported data monitoring

The auditors check critical Compliance Points like planogramming and instore POS communication. Their external eyes ensure objective execution. They will focus on accurate and actual questionnaire handling and automatically add photographical evidence. The auditors are specifically trained and have the capabilities to perform the right judgement according to pre-established criteria in case of doubt.

A tailor-made reporting will be established per retailer in which all results are captured per address. The granular data is aggregated into a management summary in which averages and nominal data are presented. If required, our data department can include trend developments and analysis over time.

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Jumbo strives to have single-minded, uniform and qualitative appearance of all their stores

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Mix of training, expertise and ict infrastructure

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